In line with its digital transformation and customer-centric strategy, Arab African International Bank (AAIB) announced a collaboration with Liferay Inc.; a leading provider of digital platforms. This tie-up is believed to enhance AAIB customers’ digital experience, through facilitating and securing their access to the bank’s various touchpoints, whether internet banking or mobile application.
By implementing Liferay’s latest digital technology on the bank’s website, AAIB customers will be able to smoothly and swiftly access a variety of financial services, via any electronic device. In addition, Liferay solutions will be assisting the bank in achieving its strategic goals of financial resilience, customer focus, and innovation, through the use of new operating system models, data, and digitization, as the new platform will cater to evolving business and individual needs.
Commenting on this collaboration, Mr. Haytham El Maayergi, AMD Group Chief Operation Officer of AAIB, stated that joining hands with a company with such robust expertise such as Liferay, helps the bank to revamp its online portal, enriching its content, and providing advanced solutions that are being implemented globally, particularly in the banking sector.